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Images & Assets

Assets are used to store files such as images, videos, PDFs, etc. Assets can be assigned to products, variants and collections by default. By using custom fields it is possible to assign assets to other entities. For example, for implementing customer profile images.

The handling of assets in Vendure is implemented in a modular way, allowing you full control over the way assets are stored, named, imported and previewed.

Asset creation and retrieval

  1. An asset is created by uploading an image. Internally the createAssets mutation will be executed.
  2. The AssetNamingStrategy is used to generate file names for the source image and the preview. This is useful for normalizing file names as well as handling name conflicts.
  3. The AssetPreviewStrategy generates a preview image of the asset. For images, this typically involves creating a version with constraints on the maximum dimensions. It could also be used to e.g. generate a preview image for uploaded PDF files, videos or other non-image assets (such functionality would require a custom AssetPreviewStrategy to be defined).
  4. The source file as well as the preview image are then passed to the AssetStorageStrategy which stores the files to some form of storage. This could be the local disk or an object store such as AWS S3 or Minio.
  5. When an asset is later read, e.g. when a customer views a product detail page which includes an image of the product, the AssetStorageStrategy can be used to read the file from the storage location.


Vendure comes with the @vendure/asset-server-plugin package pre-installed. This provides the AssetServerPlugin which provides many advanced features to make working with assets easier.

The plugin provides a ready-made set of strategies for handling assets, but also allows you to replace these defaults with your own implementations. For example, here are instructions on how to replace the default storage strategy with one that stores your assets on AWS S3 or Minio: configure S3 asset storage

It also features a powerful image transformation API, which allows you to specify the dimensions, crop, and image format using query parameters.


See the AssetServerPlugin docs for a detailed description of all the features.

Asset Tags

Assets can be tagged. A Tag is a simple text label that can be applied to an asset. An asset can have multiple tags or none. Tags are useful for organizing assets, since assets are otherwise organized as a flat list with no concept of a directory structure.

Asset tags